The Albion Tag

sticker pile

If you’re following us on Instagram you’ve probably seen me posting about stickers lately. They are an obsession that I still can’t shake, and nowadays I grow even fonder to old stickers that act as bookmarks to different periods of BMX in my life. I started writing a piece about this strange obsession and fascination with stickers almost two years ago for this site, then Nick Ferreira (of Holeshot Zine/Amigos/ESPN) wrote a very poignant and thoughtful piece about BMX’s appetite for stickers in The Albion Issue #2, and I thought why bother when he hit the nail on the head. The issue has been long available to view and read online here, but I just recently stumbled on the full article again and thought it would be a great time to share it. Read the first paragraph, then the rest of the article after the link. What’s your favourite sticker in your collection?

Collecting stickers, whether to save for the right moment, or cover your bike in an unrelated mess, is a BMX phenomenon that continues even in the increasingly digital landscape we live in. Kids typically plaster their bikes with any sticker, mid-schoolers have a Metal Bikes “Spade” logo they’ve been saving to put in the “perfect spot” for the past decade, and older guys still have that Club Homeboy sticker they’ve also been saving for two decades to place in that same elusive “perfect spot.” While these groups disagree about seat height, already-been-done tricks, and what company will go under next, one thing they can all agree on is stickers.

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