videos

Damn this goes hard!! You already know that anything the Luxury boys drop is amazing, so just hit play and enjoy!

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Our resident website designer and all-around good guy Chijioke Okafo has a work ethic that is rivaled only by Mariah Carey’s during the holidays. The dude isn’t afraid to push himself, and some of the crazy (nbd?) combos in this video are proof of that.

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Headlining our NE Recruits project, Connor Campbell hails out of Calgary and has been killing it for as long as we’ve been seeing footage of him. Constantly putting in work, Connor was stoked to take on a Recruits section for us with pal and legendary Calgary filmer, Austin Odegnal. We chatted with Connor about a bunch of things including his summer, filming for this video, and currently being in Barcelona. Photos by Austin Odegnal and Matthew Macleod.

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The wait is finally over!!  We had so many amazing submissions for our video contest this year; it was extremely tough on our judges to come up with the winners. Everyone here at the Northern Embassy is stoked on all of the submissions and could not be happier to see that BMX and video making is still alive and well across the country. Check out all of the videos below.

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Jordan Siudy filmed and chopped up this video from the Britannia Courts featuring Corey Walsh, Spencer Macfarlane, Ky Brisbois, Nick Halisheff, Jay Park, Tristan Sweet, Matt Perrin, Shelby Hare, and Jordan himself. Read on for a short interview with Jordan to learn more about this unique DIY spot in the heart of Vancouver.

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La Soupe Du Jour is an excellent local video produced by the Stweetcrew from Northern Quebec; it represents an area of the country that gets little exposure. There was a day that local videos were one of the most interesting things going on in BMX, mostly showing up as burned discs in DIY packaging. To see that ethos transferred to a well-produced video in a modern online format is really cool. La Soupe Du Jour is full of riders I’ve never heard of hitting spots I’ve never seen in a place I’ve never thought much about, and now it’s all on the map for me. That’s one of the best things in BMX! We sent some questions to the man behind the filming and editing of the video, Evans Murray. Read on to learn about the Stweetcrew and La Soupe Du Jour featuring William Pilote, Evans Murray, Thibaut Weber, Olivier Croft, Dave Pilote, Keven Minier, Antoine Beaulieu, Sam Thibaut, and Billy Brodeur.

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