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Harley is a dude who’s been in the Canadian scene for a minute, and his involvement in BMX goes way beyond leaving sick tire marks on walls around the Toronto area. Harley is an incredible artist whose work has been a quintessential part of some of the biggest brands out. (more…)

We’ve got a fresh exclusive video courtesy of Austin Odegnal and the 403CREW. With their local indoor, B-Line Bike Park in Calgary closed due to the Alberta COVID restrictions, the squad road tripped to Victoria and Vancouver for some outdoor riding back in March. They luckily timed their trip before the full travel restrictions came into effect in British Columbia. Check out the video above and read on for a quick interview with Austin and some of the crew.

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We have another Embassy Exclusive Video from Thomas More out of Pickering, Ontario. I’ve had a bunch of sessions with Thomas over the long Canadian winters at Joyride 150 and he’s always super positive and killing it. Thomas has some unique moves mixed with dialed tech tricks. I reached out to see what he’s been up to and to get some insight on his new video.

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Alaska was a dream trip that was a decade in the making. Since we started doing No Bikes trips in 2009, the general theme has been to go to interesting places, often out of the way, to ride cool stuff. Although Alaska was always bound to meet the first two criteria, the third is an open question to most people. I know that there is a lot to ride in AK, but others have found that idea to be somewhat unbelievable. After ten years of evolving crews and memorable trips to Washington (twice), Oregon (three times), Montana (twice), Utah, and BC (twice), six of my favorite people came to visit my favorite place. The above video contains nine minutes of highlights from the summer of 2019. Read on for some photos to preview a ‘zine that will come out later this year (for those who like hard copies, and want to know more about Alaska and this trip).

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Photo Credit: Andy McGrath.

Back in December 2020 when we were planning our re-launch for the Northern Embassy, the admin team released an audience survey. Our aim was to get some insights on our community so we could build out content that people would be stoked on. Andy McGrath was one of about a hundred riders who submitted responses. In his survey submission, he shared a private link to a video he filmed of Lynden Chartrand. I’d seen Lynden’s name pop up periodically in random BMX media before, but I honestly wasn’t too familiar with his riding. I watched the video and immediately shared it with the admin team. After viewing 4+ minutes of hammers and exceptional spot use, it was clear we wanted to learn more about the guy. I reached out to Lynden and Andy to see if they’d be down for an interview. They obliged and a few months later, here we are. Dive in to get to know one of Canada’s grittiest 20-something street riders… 

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In light of the website re-launch, we’re doing a pre-order for some new Tee’s that we’ve got dropping in a few weeks. Our dude Nick Halisheff was kind enough to whip up a couple of amazing designs that are too good not to slap on a shirt. If your wardrobe has been in desperate need of a sick NE tee, you’re in luck.

We’ll have the pre-order link set up for the next week (ends April 25th), and the shirts will ship out shortly thereafter.

Purchase link here

Thanks to everyone who’s been supporting us during this re-launch. Seeing everyone’s enthusiasm has been super motivating for all the contributors here.

Not all heroes wear capes, but Ian Fleming should. Ian is amongst an elite and very short list of Canadian BMX filmers/editors who are constantly out stacking, travelling, and just fucking living. Ian’s filming is always on point and his editing style is absolutely incredible. Every full-length he puts out represents the crew he’s out with; it has a very organic and fun feel to it, the way it should be and for all the right reasons. We caught up with the maritimer and asked him some questions on his most recent masterpiece, ‘Eyecontact.’ Ian was also kind enough to hook us up with an exclusive NYC trip section from the filming of Eyecontact. We are extremely hyped to present that to you below.

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I’ve known Lee for 10+ years now. We’ve spent countless hours riding, filming, road tripping, and drinking together. The dude’s always down to shred and has been killing it more and more every year. Lee helped me with countless videos when we lived in Sudbury and he’s been quietly stacking himself for years now. With his recent move to Ottawa a couple years ago, I figured it would be the perfect time to close his Sudbury riding chapter and drop this video. Seeing his progression with the tech/manny game was insane and I’m stoked to work on more projects with him now that we’re both living in Ottawa. I hit up Lee with a few questions. Read on to learn more about the video and what’s going on with him. (more…)