features

15 Dec

Posted at 23:36h in archive, features, home by

Andrew at Thorsby skatepark in 2006. Photo Credit: Ryley Bosch.

Back in 2018 I was on a No Bikes trip visiting Matt Thomas’s compound in Alberta. As we were warming up on the garage mini ramp, one guy really caught my eye – mohawk haircut, splatter painted bike with a bunch of unique parts and most importantly a front brake. Oh, and he could ride the crap out of the mini. He clearly had his own style and I struck up a conversation. His name was Andrew MacLeod and it turned out he was also a machinist. Andrew had been making BMX parts in Edmonton for years. The paint job was done by a friend, but all the unique-looking parts on his bike were of his own design and make. Andrew has been dreaming up unconventional designs since middle school; just look at his notebook sketches. As part of our series on the history of Canadian BMX companies, Justin Schwanke and I sent Andrew some questions to learn about his brand, System. Without further ado, I present to you the guy that learned flairs in his mid-thirties, Andrew MacLeod!   -Kostya Chimkovitch

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26 Nov

Posted at 12:13h in archive, features, home, videos by



Headlining our NE Recruits project, Connor Campbell hails out of Calgary and has been killing it for as long as we’ve been seeing footage of him. Constantly putting in work, Connor was stoked to take on a Recruits section for us with pal and legendary Calgary filmer, Austin Odegnal. We chatted with Connor about a bunch of things including his summer, filming for this video, and currently being in Barcelona. Photos by Austin Odegnal and Matthew Macleod.

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04 Nov

Posted at 12:25h in archive, features, home, news, videos by

The wait is finally over!!  We had so many amazing submissions for our video contest this year; it was extremely tough on our judges to come up with the winners. Everyone here at the Northern Embassy is stoked on all of the submissions and could not be happier to see that BMX and video making is still alive and well across the country. Check out all of the videos below.

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28 Oct

Posted at 11:17h in archive, features, home, videos by

Jordan Siudy filmed and chopped up this video from the Britannia Courts featuring Corey Walsh, Spencer Macfarlane, Ky Brisbois, Nick Halisheff, Jay Park, Tristan Sweet, Matt Perrin, Shelby Hare, and Jordan himself. Read on for a short interview with Jordan to learn more about this unique DIY spot in the heart of Vancouver.

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21 Oct

Posted at 12:15h in archive, features, home by

For the next installment of Canadian BMX company history, I briefly got a hold of an enigmatic and elusive individual from Calgary by the name of Jason Fisher. He was somewhat reluctant to talk about his undertaking, Wasted Life Cycles. However, we managed to exchange a few questions and answers before Jason disappeared off of social media. I would consider this the ethos of an underground BMX brand. Read on for a short interview with Jason. 

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15 Oct

Posted at 11:31h in archive, features, home, videos by



La Soupe Du Jour is an excellent local video produced by the Stweetcrew from Northern Quebec; it represents an area of the country that gets little exposure. There was a day that local videos were one of the most interesting things going on in BMX, mostly showing up as burned discs in DIY packaging. To see that ethos transferred to a well-produced video in a modern online format is really cool. La Soupe Du Jour is full of riders I’ve never heard of hitting spots I’ve never seen in a place I’ve never thought much about, and now it’s all on the map for me. That’s one of the best things in BMX! We sent some questions to the man behind the filming and editing of the video, Evans Murray. Read on to learn about the Stweetcrew and La Soupe Du Jour featuring William Pilote, Evans Murray, Thibaut Weber, Olivier Croft, Dave Pilote, Keven Minier, Antoine Beaulieu, Sam Thibaut, and Billy Brodeur.

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16 Sep

Posted at 11:26h in archive, features, home by

When I got to thinking about the history of Canadian BMX hardware brands, two names immediately popped into my head: MacNeil and Seshin. I reached out to Ted Efthymiadis, the visionary and jack-of-all-trades powerhouse behind Seshin Bikes from Halifax, Nova Scotia. While Seshin only existed for a relatively short while (2001-2008), it put some household names on the map, as well as went on to show that if you have the passion and drive to make your dreams a reality, nothing will get in your way. Without further ado, meet Ted and Seshin Bikes.

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