archive

31 Jan

Posted at 05:19h in archive by

I first heard of Eli Taylor a while back when he dropped a couple dope ass web edits. One thing led to another and this southern Ontario kid was put on Stranger and Lotek. We hit him up so Canada could get to know what he’s all about.

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28 Jan

Posted at 05:13h in archive by



Today’s is Greg’s birthday. Pretty much everyone in Canada knows Greg is the man, have a drink tonight for his birthday, preferably an extra strong rhum and coke. I threw together a bunch of classic Greg pictures for his birthday which play over Greg’s classic song  “The most awesomest song in the world”. Happy birthday Greg.

26 Jan

Posted at 08:19h in archive by

Luke and the shirt, 5 days straight…

Luke’s bike sharing similar hygene…

Taylor (Elvy) and Luke (French Luke Santucci) are heading out of Embassy home turf in search of better weather. They’ve been in Van the past few days taking care of some car repairs and last minute packing before heading to Cali. Le Luke is on day 5 of wearing the same shirt and says theres “not a chance” he’s changing it once on the entire trip. Keep checking back for trip updates.

23 Jan

Posted at 06:07h in archive by



Check out a new mix edit we threw together, featuring Gerorge, JD, Jeff-E, French Luke, Richard, Paul, Ploughman, Dill and Hango. We’ve got a bunch of stuff lined up so keep checking back.

17 Jan

Posted at 16:59h in archive by


Stretched superman at Woodward East. photo: Chris Chitaroni

Trying to write an introduction to an interview with a friend that you admire is always an awkward thing. You don’t want it to come across as some sort of hero worship and blindly praise, or fill it with inside stories that have no relevance to the reader. When it comes to Roland Labrecque, what I can say is that he wears many hats; rider, competitor, contest organizer, ramp builder, father, husband, and more. At 40, he’s been a staple and active member of his city’s BMX community, with a history of efforts to improve relations with the city over the development of parks and equal access for bikes. But don’t be fooled, I don’t think you should know about Roland simply because of his age and pursuits to still shred. He’s an interesting individual beyond just that.

Over the last ten years of knowing him, he’s always been an extremely hard working and modest individual. He puts 100% in to everything he does in his life, no matter how big or small. I sat down to ask him some questions about his past, present, riding, injuries, home renovation, juggling responsibilities, his son, and more. Click below to read the full interview with Roland Labrecque, who is 40 and rollin’.

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11 Jan

Posted at 06:55h in archive by

With 2010 a few days behind us, 2011 is sure to be a big year here at Embassy. Although we didn’t do any kind of best of/ look back list onto 2010 this year, I did see a bunch of sweet ones in the last little while and compiled a quick list of 5 favorites. Look for some sort of Embassy list this time next year. (more…)