BMX Gallery 4130 opened up in Calgary, AB on April 1st, 2011. From that day on, the Calgary scene changed for the better, forever. Three Calgary shredders who have deep roots in BMX in Calgary, Alberta and Canada in general made it happen:
Brad Hannaford – Grew up in Calgary as a racer, went to the Worlds (1993?) a few times, and his Dad owned one of Canada’s first BMX shops “Dlite Cycle”. He was a racer, but always had a freestyle bike, and was riding street before we even had a park. Brad still races (ranked 3rd national for 30+ over) and rides a bunch street, park, etc. Brad deals with the payroll, and is BMX Gallery’s race specialist.
Devon Rohl – Grew up riding in Strathmore AB on his farm in 1992, started racing, and then got into the freestyle scene pretty quick. Has been living and riding in Calgary ever since. A great city, which he is proud to call his scene and home! Devon deals with book keeping, social media, and events.
Matt Thomas – Matt has been riding since he was a young teenager digging trails in the NE of Calgary. Shuv Trails (1996) was his baby. Matt shreds everything these days, still digs, and has an unreal indoor ramp in Strathmore AB called the #mattcave. He is the shop manager, and the one that deals with everything, and then some. He kills it.
****** All shop Photos by Kara Rohl*******
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Matt: Stop yelling you guys! (matts in the shop yelling at locals.) Shop life….
When and why did you guys open up BMX Gallery 4130?
Brad: When? that’s a good one.
Devon: April 1, 2011
Matt: There was no jams, hard to find parts, everything was bunk.
Brad: Yea basically, I was tired of ordering stuff from the states all the time. No Shop to go too.
Devon: A city of a million people, you couldn’t buy any parts!
Matt: I remember I wanted a black chain and brake cable…couldn’t get one.
Brad: Haha! Good luck! Yea, so basically a hardcore lack of support for the BMX community, I guess.
Matt: Scene was dying. That’s about it.
What was the overall vision of the shop and what makes it unique?
Brad: I remember when the overall vision was that we were going to have a miniramp. Build the shop around a miniramp.
Devon: and that died…
Brad: Yup, that was quickly gone.
Devon: I just didn’t want a shop that was a messy jumblefuck of parts everywhere.
Brad: Yea I guess and it sorta took on the whole art gallery feel when we found the space that used to be an art gallery.
Devon: I just wanted all the brands to have their parts profiled together. You go into so many shops and all the sprockets are together in a pile, or stems, whatever. I felt like if we used brands marketing we could sell stuff better.
Matt: Yea, you could actually see how awesome some BMX (brands) stuff is, instead of a mess of plastic baggies.
Brad: for sure, or a pile of sprockets or something.
Why should riders support their local BMX shop?
Brad: Cause they need a place to change tubes
Matt: laughter… I’d say so they can have jams, parts, and a BMX scene. Before when there was no shop, everything was dying off.
Brad: not much going on without a shop.
Devon; And each shop that’s been around has done different stuff, but we really try to give back to the BMX community as much as we can.
Where did you guys buy your BMX parts growing up?
Matt: Dlite, B&P, Mission and Dans Comp.
Devon: all of the above.
Brad: Pretty much. I was on the B&P racing team for a while, and that was so bunk that my Dad just had to start up his own shop (Dlite Cycle). That pretty much sorted me.
Devon: Yup, I rode for Dlite, and Mission for a long time.
Brad: I bought some stuff from Mission in between the shop (dlite) and here. Not much. Didn’t seem like BMX was happening that hard at the time.
Devon: Oh yea, you had a 10 year Hiatus?
Brad: Maybe, yea.
Matt: 10 Year!?
Brad: Well I always had my bike, and always rode my bike. Just didn’t like go to the park or shit. I wasn’t into the scene.
Devon: year fair enough.
Brad: never not had a bike. Never sold my bike.
Devon:yea, to buy a car?
Brad: Yea, fuck that shit. I didn’t ride my bike to have girlfriends and stuff. To do sex n such hahaha! .
How many jams/ contests have you guys held since being open?
Matt: 36
Brad: 420
Matt: Been a few, random street jams, shop jams, parking lots
Brad: well if we count them back…
Devon: Get rad (Rad 25th anniversary),
Brad: Three Hills
Devon: Battle of Alberta
Brad; Did we do any Mills jams?
Devon: oh yea, the shop anniversary jams. Couple other ones. Back alley Jam.
Brad: Back alley jam was sweet.
Matt: Jams with 10Pack and the other one with the Shadow guys
Devon: Battle of Alberta, I don’t know there has been lots. There fun, brings everyone together.
Matt; Lets do another one.
Devon: Let’s do a Chinook Jam. A winter one. Like no date, but just put the word out ahead of a Chinook. Get people to ride street.
Brad: Pop up jam.
Matt: 120 Days till spring!
Devon: Hahaha! There will be like 5 jams by that time.
Brad: True. All the Red deer dudes say they go to Sylvan lake on Friday nights. Yea, or the two dudes at Matts.
Matt: go to #mattcave
What’s the raddest thing that’s happened at the shop since it’s been opened?
Matt: The Rad or Richard Gallant jumping the fence in the back
Brad: That’s what I was gonna say! Richard jumping ht efence from the grind boxes. Rad Jam was sweet, but it wasn’t…..
Devon: I just thought it was crazy that Eddie Fiola and all those dudes were in the shop buying shit.
Brad: that was crazy. And remember we put on the Cru Jones helmet and sat on all the museum BMX stuff?
Devon: Oh yea, they shipped it to us and we fired through all the boxes checkin it out we were so stoked.
Brad: it was Awesome. Hollywood mIke Miranda pink Hutch… That was awesome. Maybe that was the raddest thing?
Devon: I think the Richard Gap woulda been it, if he would have landed it.
Brad: Hahaha! That’s true. It was still Gnarly.
Devon: it was very Gnarly.
What’s the weirdest thing that’s happened since you guys have been open?
Matt: laughter.
Devon: I think it was when Matt was attacked by the drunk guy with the shoe.
Matt: Yea the shoe attack, or the drunk guy that stumbled in here on a busy day with a bag of blood, bouncing off the display cases. Or maybe the giant coiler left by our front door.
Brad: It’s awesome that it all happened to Matt. Laughter.
How’s the Calgary scene these days and how does it compare to a decade ago?
Matt: Oh snap.
Brad: a decade ago I didn’t even ride my bike.
Devon: the scene is strong these days.
Brad: Yea, I’d say the scene is super strong. Tons of young kids getting really good.
Devon: I feel like 10 years ago there was a huge drop. A lot of kids didn’t care about BMX. They skated. And now I feel like BMX is almost more popular then skating in Calgary.
Matt: Yea. there was a lot less freecoasters and plastic pegs rolling around. Now there is a lot more younger dudes.
Devon: 10 years ago felt like the 90’s.
Brad: yea, 10 years ago was the ashes of the 90’s.
Matt: there was still street and mills. Trails were good.
Devon: It’s true, it’s all the same shit. Nothing has changed terrain wise.
Matt: Nope. Same stuff to ride as ten years ago.
Devon: more people.
Brad: more people, more whips and bars. Laughter
What’s your opinions on BMX trends?
Matt: They’re amazing.
Brad: I love BMX
Devon: I feel like it’s an endless cycle.
Brad; we wouldn’t be in business if they didn’t exsist.
Matt: Trends definatley help out. Like the cassette to coaster to cassette to coaster. Type stuff. Keeping it different and keeping people trying different things.
Brad: Yea I think without people starting new stuff, trend setters, everything would just be same forever and that is just whack.
Matt: Bring back the chain wallets though!
Brad: Chain wallets. Laughter. And bash guards. Not like sprocket bash guards, I want ones that attach to the frame. Dave Volker type shit.
Do you have a message for rider’s who order their parts from US mailorders?
Matt: Goodbye Canadian BMX shops. Hello…..
Devon: I get when kids order the odd thing. I just hate it when they order everything, and then they come into the shop and want us to help them out with our tools, or show them how to put it on.
Brad: borrow the tools… I think they just have to look at it as, if everyone ordered there shit off dans, there would be no bike shop. Then where would you go to borrow tools, or watch a video or see parts? Meet your buddies… I don’t know, I’ve ordered shit from the states, but only when it’s a serious hassle to look for it here.
Final remarks or shout outs?
Devon: Thanks to all our awesome customers and all the BMXers in Canada!
Matt: Everyone that’s come by. The canadian distros. Cru Jones, Laurie Laughlin,
Brad: Laughter Laurie Laughlin didn’t come, she doesn’t get a shout out. But cru def does.
Devon: All the pros that have come through with the distros.
Brad: 1664, 10 Pack, Kill em all, Ryder, Vans, PBR for hooking us up with stuff for the events.
Devon: Embassy
Brad: Northern Embassy for keeping it real
Devon: All the team guys and draft picks. Matt for running the shop.
Brad: Matt ofr shop managing
Matt: all the crazy people for keeping it exciting.
Devon: shout out to BMX
Matt: Jay Miron, Basic Bikes
Brad: Laughter Did you see that flip book on Snakebike of Graham Pye?! That was sick. He was doing a turndown in kneepads and short shorts… that was awesome
Devon: Shout out to G Pye.Shout out to Ken Dowdle. That guy is awesome.
Matt: K all you kids in the shop shout out BMX MOFO!!
KIDS: BMX MOFO!!!
Many are guilty of doing it at one time or another, but the reality is buying bike parts from the USA is in no Canadian’s best interest. Why you ask? Think of any BMX event you’ve ever attended in Canada. Think of that time you broke something on a Thursday night mid summer, right before the weekend and needed a quick fix or replacement part from your local shop to ensure you could ride that weekend or go on that road trip you’d been planning for weeks. Or that Saturday mid day where you needed a quick fix to keep your session going. Think of any of your buddies who have ever gotten a deal or a free part from a shop, distro or brand in Canada. Think of that indoor park that gives/ gave you a place to ride all winter. Think of your local shop who have helped get a skatepark built in your town or city. The list could go on forever but essentially buying parts in Canada means your money goes back into BMX in Canada, plain and simple. As 1664’s support your local shop campaign has said “Local shops support the scene and are the people spearheading most major projects, jams, contests and local rider sponsorships”. Any person who has ever been to a Metro Jam or Street Justice will tell you that BMX was in their blood forever after that, similar can be said for any young riders who have had the chance to ride with international pros on their home turf.
The flip side of this is in the price you see listed in the USA, which looks much lower at first glance, ends up being much more expensive upon receipt. 3Ride have an awesome calculator (http://www.3ride.com/v2/info/
At Northern Embassy always steer clear of any product talk/ industry talk because this site is and will always only be about Canadian BMX. However, we strongly believe in supporting our own country, and also supporting the brands, shops and riders who support Canadian BMX. Over the next year we will be doing a few shop profiles under the Think Local tag, to push an important message and maybe convince a few more riders to support/think local. Starting with BMX Gallery 4130 in Calgary who are easily one of the raddest BMX shops in Canada, owned and ran by riders who support the Calgary scene to the fullest, and have shown their support to NE since the beginning. Check back tomorrow for the feature.
Brandon Webster filming in Ontario for MacNeil’s team DVD ‘Any Means Necessary’.
Describe the MacNeil DVD project in one word:
Communal
When did the project start and how long was did it take from start to finish
Any Mean Necessary has been in the works for a few years. From what I’ve been told, at some point in 2012 the riders at the time wanted something a little more substantial. A project that would stand the test of time. Sensing that the team wanted to work on a project as a whole, Darcy started the process of making the project a reality.
A lot has changed between 2012 and now, which can be expected. People get busy, new opportunities arise, and things just change. Any Means Necessary was initially in the hands of Harrison Boyce and landed in my lap in May of 2013.
The majority of the filming for AMN was carried out throughout the summer and fall of 2013. All of the footage was gathered throughout the winter. Since there where a few team changes there was a bit of additional filming throughout the summer of 2014 and the editing process was wrapped by September.
Chijoke Okafo, greasin’ a crook in Toronto.
How was working with different footage from different filmers in different formats. You obviously had a great deal of work making everything come together in that sense.
Yeah, we had a wide variety in footage haha. I think there is honestly every type of footage there is out there.
The challenge was to try and keep things constant. It would have been weird if the aspect ratio was swapping between 4:3 and 16:9, so we decided to go with 4:3 and crop any 16:9 footage to fit. The majority of the team was told to film with that in mind, which helped quite a bit.
It’s always challenging dealing with footage you didn’t shoot. Usually when shooting something, the cut is already worked out in your head. Having such a wide array of filmers and footage kind of removes that. The cut, song choices, and sequencing helped solidify the clips into a more cohesive piece.
On the flip side of that, having a bunch of separate filmers allowed for an intimate collaboration between the riders and their filmers. The MacNeil dudes shine in front of any camera at any spot. Sometimes when you get the chance to team up with someone there is a push to puts you on another level when filming for a part.
Behind the scenes of the editing of MacNeil BMX’s team DVD ‘Any Means Necessary’
Obviously this format meant that you couldn’t film everyone for the DVD but what guys did you film with a bunch?
I was able to film with a lot of of the west coast guys throughout Vancouver and Victoria. Mainly; Amos, Sam, Greg, Adam, and Jaumell. I did get to film with Silva and Chij while they were in Vancouver but Chij was working on another project and Silva had his part wrapped up pretty solidly at the time.
Amos Franke, squeezing a smith in on a short/steep set up.
How about the editing process, did you start editing when accumulating footage or wait until the deadline and everything was in? How long do you figure you spent editing the dvd
I played around with footage right from the start. I always play around with the clips to get the vibe and the rhythm of the riding. It helps me figure out the songs and the sequencing quite a bit.
Over the winter, I was working more than full-time and editing the DVD on the side. By May most of the sections were done except for a few of the newer team additions. Once those missing pieces came through, the project was a wrap.
Having worked on this project where you didn’t have control of all filming it is rumoured you’re working on a new project?
Yeah I’ve got a couple things in the works. It probably sounds a little selfish, but it’s nice to have 100% control over something. I’m currently focused on the footage I’ve gathered over the last few years. The majority was shot while I was working on some other things. It’ll be nice to find a home for this footage.
There are also a few more MacNeil projects on the horizon. I have a bunch of footage of a few of the guys on the west coast so hopefully something comes together with all of that.
I’m always into collaboration projects but the stars have to aline for them to happen. If only there was enough time for all of these ideas, haha.
Adam Piatek got worked on a rail. The dude got right back up and banged it out Any Means Necessary.
When looking at the first MacNeil dvd and its impact on BMX and BMX in Canada during that era, did you ever feel any pressure to make this dvd top notch on your end? Do you think the MacNeil team felt that and really kept that in mind while filming?
Yeah man! The original MacNeil DVD was amazing and totally ground break for its time. I try to not focus on what has happened in the past. My goal was to make a video that was fun, and highlight some sick Canadian street riding.
As for the riders, I think simply having a DVD to focus on helps a lot for motivation. It’s also nice to all be focused on the same thing for a period of time.
Sam Lowe with an over pegs on “Big Black”.
Any last remarks or insides scoops/stories of funny shit that happened while filming the DVD?
After driving 3000km in 3 days, hanging out in VV, Alberta paid off! Amazing how good the spots and pubs are in small towns. A big thank you to the riders and filmers for making this project happen! Thanks to Darcy and Jamie at MacNeil, Jeremy Deme, and all of the homies for the support!
“So the cold weather has hit Canada. To protect us BMXers from the cold, there are several indoor parks within a 3 hour span here in southern Ontario. This one (All In) is somewhat new as of 2013, this was filmed on Friday Dec 5, 2014 by Brad Green, one day before the All In full house jam!”
Riders: Brad Green, Dean Hartley, and Stephane Sum
Thanks for another great year from everyone here at Northern Embassy. Without our readers and supporters we would not exist, thanks for checking us out and making this site your go to for Canadian BMX! An equally huge thanks goes out to all our contributors over the year/ years who have volunteered to help this site stay up to date with Canadian filled content.
2014 was a big year for us with the new site layout, Hidden Gems contest, amongst a ton of original Canadian content. 2015 will be an even bigger year, marking our 5th anniversary! We also want to have a much better layout for events across Canada so that you can keep track of what is happening where throughout the busy summer months, keep track of that on the events tag. We have a couple things in the works at the moment with some of Canada’s finest so check back soon for that!
Thanks for another great year and here’s to many more. Happy new year!
When did you pick up this setup?
I was using my Nokia phone for a couple year and my girlfriend got a new iPhone5 so she gave me her old one. It’s a iPhone 4s. I’ve had it for just over a year now.
What is your favorite lens to use on it?
There’s only the fisheye right now, I use that here and there. I like to just shoot long lens most of the time, I noticed it comes out a lot more clear.
What do you think of the SD vs HD debate?
Both are great, I don’t really care much about what is better. HD is cool because it’s clear as it gets. I’ve always been so used to filming with the worst setups for ICC DVD’s; Hi8 cameras, 1chip mini DV cameras, it doesn’t matter to me. It’s better than not capturing something cool on film.
Does the camera/filmer make the shot or does the spot/rider?
Both. Having a great filmer is #1, but that’s a hard thing to come by in Toronto, haha. I’d rather have a great filmer and a shitty camera(or phone) than the other way around. Spots make everything, riders are a dime a dozen these days. If you don’t have good spots you have nothing in my opinion.
How long have you been filming/editing? Any advice for youngsters getting into it?
I got my first Hi8 camera around 2001 or so. I’ve always filmed my friends when I was younger but never really started to edit stuff till the ICC DVD’s around 2004, even then I wasn’t the main guy editing I was more of the producer cause I never had a proper computer or editing program back then. I think I started doing my own actual computer editing around 2008 when I started doing web edits and stuff. My advice would be to just have fun with it, do what you think is cool to you and if anyone tells you otherwise, don’t listen to them, haha.
When’s the next ICC dvd dropping?
That’s a good questions… we just dropped out 5th DVD this spring so I don’t think we’ll have another one out for a year or 2. We’re not doing anything crazy like our old DVD’s. It’s hard getting a bunch of 30 and a couple 40 year olds to film shit, haha, everyone has their own lives going on. But a new DVD will happen, we’re about half way there right now.
All three of the edits below were filmed on phones.