Author: Northern Embassy

Ben Cobb and Owen Dawson are a couple Poco Locos who can shred any given spot, in this particular edit it’s Lafarge in Coquitlam, BC. Filmed and edited by Brayden Rastad, be sure to also check out Brayden’s Hi Deff edit from Poco and Poco locals here.

It’s the home stretch, March. After what’s been a brutal winter, most of us are hopeful that this month will be more spring like than winter like. To help bring in spring, we’ve teamed up with Etnies to help you win a fresh pair of Etnies Marana shoes, so you can toss away the old, salty, stinky shoes you’ve been wearing this winter and start spring off on the right foot.

The contest rules are very simple, tell us what you’ve been doing to stay sane this winter. You must follow Etniesbmx on instagram as well as NorthernEmbassy. You can post it on instagram or facebook (using #NEWinterBlues), or else on youtube, vimeo or even email it to us (NorthernEmbassy@gmail.com). It can be a picture, description, video, whatever, the rules are pretty open. It can be you riding indoors, you riding outdoors, playing hockey, snowboarding, whatever you’ve done to keep busy while anxiously awaiting to ride outside again. Be creative and the winner gets a pair of one of the best riding shoes out there.

The contest is running from March 1st to March 31st, with the winner and honorable mentions getting posted on the site shortly after March 31st.

Good Luck!

With X-Jam one week away, what better timing to TBT a Metro Jam. Eric Favot and Zeb Dennis fully took over Notro last year and the change was obvious enough in it’s first year. With some of the new obstacles in the works for this year, it’s safe to say this one will be one for the books. With the direction and push these guys are giving the event, we can only hope that X-Jam becomes as awesome and big as Metro Jams were.

On Friday February 20th, Bell helmets hosted ‘Bell Jam’ at Joyride150. Bell helmets flew in San Diego native Connor Lodes for the jam.

Although sessions were had throughout the park, with the new A frame rail in the street room a best trick comp was help for Am and Expert/Pro classes.

Filmed by Jeremy Deme and Chris Cadot. Additional filming by Tyler Rizzi.

Thanks to Joyride150 for letting us film the Jam!

Dillon’s been out in LA the past couple months and filmed this during a quick 4 day trip to San Diego with Dan Kruk. Stay posted for more Cali footy from Dill as he’s been stacking out there.

This is how you jump start your weekend! Joel Fortin’s been hibernating between the Boiler Room and Joyride 150 this winter, quietly putting work behind and in front of the lens of his trusty VX. Joel is an incredibly tech rider and this edit is proof. Joel kills it!!!

“The boys were getting bored of being snaked at Vicwest, so we decided to embark on a mystical quest to the magical land of Saltspring, where we rode our bikes and did our thing.
-Ky Brisebois
-Derek Morgan
-Dan Irwin
-Jeff Jeglum
-Mike Carroll
-Jordan Fair
-Duke Thomson-Kurz

Song: Get Back -The Beatles

Filmed by: Derek Morgan, Jeff Jeglum , Ky Brisbois
Edited by: Derek Morgan”

 

“This is our first little promo for a new side of Lifestyle Ikonic called The Spot Hunters. Check out @thespothunters on instagram to see what we’re doing. Video by Tristan Sweet”

We slept on this one somehow but better a couple days late than never. Sam Lowe has always been and will always be killin it. Mix his riding with Taylor Elvy filming/editing and you have this amazing edit.