Author: Jeremy Deme

Luke and the shirt, 5 days straight…

Luke’s bike sharing similar hygene…

Taylor (Elvy) and Luke (French Luke Santucci) are heading out of Embassy home turf in search of better weather. They’ve been in Van the past few days taking care of some car repairs and last minute packing before heading to Cali. Le Luke is on day 5 of wearing the same shirt and says theres “not a chance” he’s changing it once on the entire trip. Keep checking back for trip updates.




Check out a new mix edit we threw together, featuring Gerorge, JD, Jeff-E, French Luke, Richard, Paul, Ploughman, Dill and Hango. We’ve got a bunch of stuff lined up so keep checking back.

With 2010 a few days behind us, 2011 is sure to be a big year here at Embassy. Although we didn’t do any kind of best of/ look back list onto 2010 this year, I did see a bunch of sweet ones in the last little while and compiled a quick list of 5 favorites. Look for some sort of Embassy list this time next year. (more…)

Phil is a rad dude on and off his bike. We hit him up with a bunch of random ass questions a while back and he finally got back to us with answers. Phil’s heading to Cali in a few hours, another Canadian heavy hitter to hit Cali this January. (more…)




I know we usually keep to Embassy content on here but Jimmy is the man and we put this together for him so fuck it.

On behalf of everyone here at Embassy, we want to wish you a great holiday, a merry Christmas and all the best in the new year. We’ve got a lot planned for 2011 so keep checking back. Also, if ever you or anyone you know has ideas for the site, knows of a jam in your area, has pictures or video you want to hook up, were always down for submissions or anything you can send our way. We want to keep Embassy on top of anything happening in BMX in Canada so hit us up anytime @ Northernembassy@gmail.com . Click HERE to read on…