Author: Jeremy Deme

Greg - curved nun rail
“Greg Henry switch grinding the curved “nun” rail. A few good rail set-ups at this place but you always get bitched at for riding them by a group of nuns. One time one came out and told us she hoped we got hurt to which someone replied “well I hope you go to Hell.” Bet she didn’t sleep easy that night. This photo was shot on some expired film that Mikaël Cardin sent through.” Brad Hill

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Our homie Lauri Mettanen showing some Embassy love, all the way over in Finland. That’s a dialed looking seat! Originally an Animal Nigel seat, he glued leather and speaker fabric together to cover the seat then sewed our patch down. Hit up our store to get your hands on one of these patches and make your own custom creation.

New Repset teaser is dope as hell. Super well put together by Beal, including some funny Canadian quotes from that 70’s show and some really dope clips from Winnipeg locals including Matt Perrin, Carl Wood and Wayne Hartman. Wayne’s last few clips are ridiculous, god damn!


Brooks Reynolds is a name that alot of Ontario BMX riders have known for years. As always, I love seeing what riders can accomplish outside of BMX. Brooks is an extremely talented person and he has recently released the amazing short film ‘Footsteps‘, read on for the full film, click here for behind the scenes info and click here to see more of Brooks’ projects.

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Dillon Lloyd’s MTL protege Justin Hughes coming through with a bunch of sick shit in the 5 clip edit. The best part about this edit is that it was filmed with 10 minutes of battery life left on the camera, Justin is dialed! Last 2 clips are nuts, courtesy of 514BMX.

Braeden Barnard put together this awesome edit of Dylan King doing what he does best, riding and building trails. Like Braeden says “Hard work pays off with such amazing trails to ride“. There’s very few things that feel better than flowing through some trails. Come spring, go dig!

As the Embassy gets older, I often look back on it’s earliest stages. We originally had the idea of having an Embassy intro for every edit we put out so that word of our site could spread. The idea was to switch up the intro every few months to keep things fresh, but we kept getting so much positive feedback on the original intro that it stuck around alot longer than originally planned. I do feel that it’s run it’s course/ it’s time to switch it up though, what do you think?

I’ve always been a big fan of Mos Def so when we agreed on the name Northern Embassy, my brain starting thinking of a bunch of possible intro ideas but I immediately knew we’d have to use this song. The part we used comes in at 2:39.

Another fun fact about the early stages of the Embassy, that likely very few know about, is that we originally had planned to use the name The Operative, but literally a few days before we planned to launch the site Josh Suhre dropped The Operativ brand. We decided the two names would be much too close and came up with The Northern Embassy. Looking back on it, I’m glad we changed the name.

Here’s a couple original intro’s that Luke Santucci had put together: